A new investment linking a major cruise line and a leading resort brand points to growing alignment between cruise and stay-over tourism across the region.
The FCCA views the recently announced investment between Royal Caribbean and Sandals as a signal of the increasingly connected relationship between cruise and land-based tourism in the Caribbean and Latin America.
Destinations that treat cruise and stay-over visitors as parts of the same visitor journey stand to benefit most, from shared infrastructure planning to repeat visitation by guests who first arrive on a cruise ship.
The FCCA will continue working with member lines and destination partners to identify where these collaborations can create lasting economic value for local communities.