About Adam
Adam Ceserano joined the Florida-Caribbean Cruise Association (FCCA) in 2001 as Manager of Marketing, where he played a key role in expanding partnerships and leading the rebranding of the FCCA’s flagship publication, Travel & Cruise, the official publication of the cruise industry. During this time, he also spearheaded the development of new sponsorship opportunities, training programs, and enhanced partnership initiatives for destinations and industry stakeholders.
In 2006, Mr. Ceserano was promoted to Director of Marketing and Sales, and within the same year advanced to Vice President. He was subsequently elevated to Senior Vice President, reflecting his growing leadership and impact within the organization.
Now serving as President of the FCCA, Mr. Ceserano oversees all day-to-day operations of the Association, including its membership programs, strategic partnerships, sponsorships, and global events. He has been instrumental in growing partnerships with destinations through the FCCA’s Strategic Partnership Program, strengthening collaboration between cruise lines and destinations to drive sustainable growth and long-term value. His leadership is focused on enhancing the overall experience and delivering measurable value to FCCA members by fostering meaningful synergies across the industry.
Mr. Ceserano also leads the implementation, site inspections, and organization of all FCCA conferences and trade shows, ensuring the highest level of execution and engagement across the Association’s global platform. He is an active participant in both the FCCA Security/Operations Committee and Executive Committee.
In addition, Mr. Ceserano serves as the lead liaison for the FCCA’s partnership with ExcursionInsurance.com, where he continues to enhance and expand the FCCA’s Global Tour Operator Insurance Program as well as the FCCA’s training program in partnership with Aqulia Center for Excellence.